Every business owner has thought about advertising but sometimes the budget does not allow us to do some of the things that we want. Here are 5 of the best ways to advertise your campground to get the best bang for your buck!
1. Have an effective website
Giving your website a checkup for things like SEO (Search Engine Optimization) and making sure your website is mobile friendly could easily help campers find your park online.
2. Be (very) active on social media
Having a strong social media presence is very important in this day in age. Many campers are looking towards Facebook and other social media outlets for places to camp because they can easily see what others are saying about the park. Also, posting photos to sites like Instagram could attract a sector of the camper market that has been majorly untapped by the industry.
3. Reaching out to past guests
As we all know, the most common type of guest is a return guest. Be sure and collect guests’ emails and addresses so it’s a simple process to send out marketing material offering discounts, announcing special events, and keeping campers informed of improvements. Having an online reservation system like Sunrise is a great way to easily collect and store all necessary information for sending out your marketing material.
There are several places that would love to take your brochures and display them proudly. State welcome centers, tourism offices, RV parts stores, and even your local outdoor stores are a great place to send a stack of brochures.
5. Join the associations
Whether or not your state has a state association of campground owners, you can always join our friends over at ARVC. Joining these associations not only provides major credibility to your park, but it can also increase bookings due to advertising that the organization does, and it also puts you in a great network of like-minded park owners that will send campers your way!
Do you know of any other ways that campgrounds and RV Parks can get their name out there? Let us know!